Faculty Publication Examines MSc Marketing Innovation

Published 20 January 2026

A peer-reviewed paper has been accepted by a leading journal in the field.

Senior faculty Hassan Mensah has published a peer-reviewed paper in MSc Marketing, accepted by a leading journal. The research offers actionable recommendations based on real student outcomes. "It does not just theorise — it offers practical guidance," said the editor. The paper is now recommended reading at two other universities.